Pensieri, Thoughts on Coffee
Why Cold Coffee Deserves a Flavor-First Philosophy
When summer arrives, the coffee world often leans into maximalism: giant plastic cups, mountains of ice, and a deluge of sweet syrups. Mr. Espresso believes that ice should chill the beverage, not dilute it. [...]
Don’t Leave Money on the Table
Despite coffee’s potential, many operators still underutilize it. Luigi Di Ruocco, co-owner and vice president of Oakland, Calif.-based Mr. Espresso and The Caffè by Mr. Espresso, points to two key gaps: creativity and pricing [...]
Savor Oakland’s Summer Affair Brings Culinary Energy to Oakland
Savor Oakland is Oakland Restaurant Collective's consumer-facing brand that connects food lovers with Oakland’s best restaurants, cafés, event venues, chefs, and food experiences [...]
Carlo Di Ruocco Honored with the Order of the Star of Italy
Our family had the great honor of accepting an award on behalf of our late father, Carlo Di Ruocco. He was posthumously named Officer of the Order of the Star of Italy (Ufficiale dell’Ordine della Stella d’Italia), which recognizes individuals who have strengthened the bonds between Italy and other countries [...]
Coffee People Podcast Interview Luigi and John Di Ruocco
Coffee People podcast host Ryan Woldt talked to Luigi Di Ruocco about Mr. Espresso's family history, the opening of a retail cafe, and the future of the business [...]
A Tribute to Our Father, Carlo Di Ruocco
People have said a lot of nice things about our Father over the years, but this is one of the most exceptional, beautiful descriptions – not just because it’s such high praise, but because it’s so precise – and captures the essence of who our Father was as a person [...]
Coffee Podcast “Keys to the Shop” hosts Mr. Espresso
We were thrilled with the invitation to join Chris Deferio, founder of the Keys to the Shop Podcast, geared toward coffee professionals, yet still a fascinating listen for any coffee lover who also craves to know more about the coffee industry...
Espresso & Sugar, the Essential Recipe
A welcome to our visitors is not a real welcome without the question, “would you like an espresso?” As is our custom, we offer the option of sugar. [...]